What is MICE. Pre-pandemic, the MICE industry hosted more than 266,000 annual events and 29 million participants, generating revenue of US$24.97 billion. The Global Business Travel Association (GBTA), the worlds leading and largest business travel and meetings association, has forecast an acceleration of MICE and business travel activity between 2022 and 2024. The Thailand Convention and Exhibition Bureau (TCEB) promotes, develops, regulates and facilitates MICE to an international market. Research what tourism and hospitality events are being hosted in your area and identify suitable contacts. In fact, due to its close link to the working world, it is probably during the summer (global tourism peak season) when the MICE sector intensity falls. It encompasses four niche areas, which are: As you can see, MICE is actually an acronym used to group together the four tourism types mentioned above- contrary to popular belief, it has nothing to do with rodents! In this video we will introduce the concept and talk about all of the players and stakeh. The rules for travelling to and from Europe are complex and every country has imposed different regulations for outbound and inbound travellers. Mice tourism is a prominent part of the tourism industry, yet many people have no idea what MICE means! By 2025, this amount it is predicted to grow to an outstanding US$ 1,5 trillion mark. You should research what virtual or hybrid events are happening in your region to see what opportunities there may be. Lastly, developing MICE services is the perfect opportunity to enhance a hotels reputation and profile, besides its profitability. Easy access is the top priority for business travel planners, Planners often rely on existing networks, especially Associations that have a network of offices/locations, Planning and scheduling, often several months in advance, or longer, Transportation options air, train, road, Accommodation, for example hotel, B&B, guest house, local accommodation suppliers such as Airbnb, Booking.com, Venues, such as exhibition centres, sporting venues, conference halls, meeting rooms for hire, offices, museums, Facilities technology available, other meeting needs. In 2019, the TCEB signed a Memorandum of Understanding with four overseas MICE markets, Australia, the UK, USA and Germany, to create a framework for developing the MICE sector for mutual benefit through sharing of information, business development, market promotion, business research and personnel development. Read on to learn what mice tourism is, how the MICE tourism industry has grown worldwide and why this type of tourism is so important! After all, what could be better for our ego than finding people who think like us? The structure of the MICE (Meetings, Incentives, Conferences and Events) travel industry is very complex. They have tons of updated info to help event pros and students to keep up to date. What requirements must tourism services comply with to be allowed on the European market, Global Business Travel Association (GBTA), four in 10 business travellers planning to fly less, How to respond to COVID-19 in the tourism sector, Tour Operators - Global Protocols for the New Normal, the importance of health and safety in business tourism, 10 tips for doing business with European tourism buyers, ISO (International Organization for Standardization), How can tour operators contribute to sustainable tourism, Market and communicate your green credentials, 7 tips for hotels looking to attract more bleisure travellers, How to be a successful tourism business online, 10 tips for finding buyers on the European tourism market, business travel-ready Airbnb listings can generate more revenue, Indonesia Inbound Tour Operators Association (INTOA), The European market potential for MICE tourism. MICE events are useful for a no number of occasions. However, dont take it for granted. For more information about developing suitable travel products for a variety of tourism niches, consult CBIs. Shanghai and Beijing are the leading destinations for MICE trips, followed by Guangzhou, Hong Kong and Macau. Incentives are travel rewards a company may provide in return for excellent professional performance from individual employees, groups or partners. Business travellers from Germany and the UK are keen on bleisure, spending, on average, 3.2 days and 2.8 days respectively on bleisure trips in 2018. MICE travel has been badly affected by the COVID-19 pandemic. If you are looking for a way to motivate your staff and enhance productivity, retention and output throughout your business, then incentive travel is often a worthwhile investment. The infographic below provides a useful indication of the factors that will impact the resumption of travel for business. Lesson Transcript. A closer look at the four pillars of MICE It encompasses four niche areas, which are: Meetings Incentive travel Coferences Exhibitions As you can see, MICE is actually an acronym used to group together the four tourism types mentioned above- contrary to popular belief, it has nothing to do with rodents! Although we have already spoken extensively about the types of MICE events in the article on types of corporate events, it is useful to review certain particularities of each one. Creates employment opportunities in multiple associated sectors such as meeting planners, hospitality, venues, catering, logistics, transportation operators/providers, professional trade organisations, tourism board, tour operators and travel agents. For the remainder of this report, all discussion, insight and advice has been provided on the basis of travel in normal circumstances. Both cities have a wide range of tourism activities and attractions that would appeal to bleisure tourists. Over the years, Going Places Tours & Travel Zambia has also included business travel in its strategic plan. Non-traditional accommodations in locations that are further away from business districts provide guests with more opportunities to discover the destination they are visiting in new ways, interact with local people and communities and enjoy a more authentic experience. This niche hospitality market has seen hotels having to create jobs for innovative meeting planners and professional conference services staff, as well as develop industry-specific programs to add new dimensions to their overall service infrastructure. However, never promise what you cant deliver. Smaller events and individual business travellers are the easiest and most convenient to target. It has established partnerships with several suppliers such as transport, attractions such as museums and art galleries, and conference and events venues. This includes: The variety of stakeholders involved in MICE tourism indicates the potentially wide ranging economic impacts of MICE tourism. Mice is non-seasonal tourism: Mice tourism has the particularity that it is organised every month of the year. The Meetings, Incentives, Conventions and Exhibitions (MICE) sector of tourism is rapidly expanding worldwide. Thats the only way to reach goals, meet expectations and build up real, branded, rich and memorable experiences. MICE is a huge and very unique market which creates huge business and value, brings lots and lots of different companies and industries together. However, although still young, Gen Z make up more than 32% of the global population and are already keen travellers for leisure. [2] MICE events are usually centered on a theme or topic and are aimed at a professional, school, academic or trade organization or other special interest group. Exactly how the MICE tourism industry may look in the future is not exactly clear, however. Millennials are the key market currently for MICE. They ignite and model each other in a cycle that, when successful, can transform places. Examples include. After all, we can say the meeting and the tourism industries are walking entirely hand-in-hand. This convention and meetings had experienced remarkable growth during this past decade due to high demand and supply. Tourism is also a major influence in how we see and understand the world. Through what channels can you get MICE tourism products on the European market? But as well, their demands and expectations might also be one level higher. Having recovered from the harshest phase of the worldwide pandemic, MICE tourism looks forward to recovering the 2019 figures in the year 2023.However, an adjusted vision of the global economy and distant events could modify certain habits which MICE tourism had been developing. There are so many opportunities in the meetings industry, that it might even become the main economic activity of a country. But who are these traveler and what they look for? Source: Exhibit from For corporate travel, a long recovery ahead, August 2020, McKinsey & Company,www.mckinsey.com. To sell your MICE travel product to European business travel operators, consult the CBI study 10 tips for doing business with European tourism buyers. A DMC aims to offer the full range logistic services in their specialist destinations: meet & greet, transfers & transportation, hotel accommodation, restaurants, activities, excursions, conference venues, themed events and gala dinners. That includes expenses on lodging, hotel booking, food & beverage, facilities, air tickets and ground transportation to and from the congress theyll attend. The top sex tourism countries in the world, 13 Social impacts of tourism + explanations + examples, 10 Economic impacts of tourism + explanations + examples. However, the Global Business Traveler Report 2021 found that 96% of business travellers consulted stated they were willing to travel in 2021, but 68% want to make their own travel decisions and 72% rank flexibility as key to business travel in the future. This segment is fundamental in the tourism model outlined by the capital in its 2021-2023 Strategic Tourism Plan, due to the characteristics of MICE visitors as well as their distinct impact on the entire value chain. document.getElementById( "ak_js_2" ).setAttribute( "value", ( new Date() ).getTime() ); Address : Ctra. of domestic tourist,inboud and outbound done Types of tourism not done why do people travel continue what is meant by MICE done what is incentive . Travellers are willing to travel beyond the business destination for leisure. This paper contributes to the tourism literature by providing enhanced insights on MICE tourists, particularly in the Middle East hub for the MICE sector. Meetings, incentives, conferences and exhibitions tourism (MICE tourism) is a type of tourism in which large groups, usually planned well in advance, are brought together.
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