Want to race with packed stands and screaming fans? We are a Military Team that runs in Michigan . Feel free to drop Racing Mentor a message on social media if you have any questions. When you need Racing Sponsorship Agreement, don't accept anything less than the USlegal brand. 4. Getting sponsorship in motorsport requires dedication but a lot of drivers are still doing the same things that once worked and now dont. How to Write a Sponsorship Letter. Helping race directors share expertise and learn from each other is a big part of what we do. You might be operating in a specific niche (see below for more details) or area. I believe that sponsorship of race teams is important and necessary to the continuation of the sport. Although it is tempting to spend your first meeting with the sponsor pitching your event to them, try to resist the temptation and instead use the meeting to understand what the sponsor's objectives are. . The second is a simple showcase of who you are. It is your job as rights holder to understand what these objectives are and how you can best serve them. Racing is an expensive sport that requires investment and sponsorship. Sponsorship brings so much more than a logo on a car . Now that weve taken the air out of the Free money sails want to read up on some other ways to participate in Track Days and Racing? Your personal brand should show who you are as a person and go beyond your racing. I could not find the sports car of my dreams anywhere. Take a look at this blog post for an updated list. If you're directing races, chances are you have a long and bitter history struggling with race sponsorship. You must also inform your potential sponsor about the different metrics that will be used to record and evaluate the success of the sponsorship program as agreed with the sponsor. Consider positioning trophies around the car in some of the shots -- this is a subtle reminder that you are a successful racer. January 6, 2022. In your sponsorship project, do the following: If you don't use a specialist project management tool, you can set everything up on a spreadsheet with different tabs for different sponsors. Im going to open this post with a hard Truth: Road Racing Sponsors are NOTHING like what 99% of people think they are. re*6;Eoqb1tnhzu j{IHa$~]8R6.Vw|D,qn"Q7li~=h;n"Q7YG:AZ|j_QlYG: f.c|fi~ F-f.c|5q>56,qn"Q7lx+h;n"Q7YG:AZ|j_QlYG: f.c|fi~ F-f.c|5q>56,qn"Q7DEPc,z3s(eT}HHFGM8+A9"3z]8k7v(D{Yz3.)^q-yuOR. Explain the expenses you incur as a race car driver in the second section. If theyre not quite right, ask yourself why. Youll get rejections, and youll hit bumps in the road but if you put in the time, the successes will come. Our team becomes an extension of the marketing department of our sponsoring corporations or . Learn about the business field to approximate how much revenue the sponsor brings in -- you want to be reasonably sure the organization can afford what you are asking. There are often so many reasons you shouldnt push forward with your sponsorship goals and its so much harder to keep going than it is to quit. Even in top tier Pro racing, a huge chunk of team budgets come from drivers bringing their own money and essentially buying their seat. Want to sit next to thousands of screaming fans? Find a champion to cheer you on, even when things are tough, Take some time to write down your goals and plans on a weekly basis, itll help keep you on track, Podcast 035: What to Do If You Lose Motivation, Podcast 030: How to Stay Positive, When the Going Gets Tough, Podcast 027: How to Overcome Imposter Syndrome as a Racing Driver, If what youre doing isnt working, try something different, Motivation and advice on the Racing Mentor Instagram, Get advice and accountability in the Racing Mentor Sponsorship group on Facebook, Follow Racing Mentor on Twitter, Instagram, Facebook, and YouTube, Subscribe to the newsletter for updates, opportunities, and advice, Find the Sponsorship Podcast on Apple Podcasts and Spotify, Sponsorship pitching (webinar tutorial bundle), Get Paid to Race: Six Weeks to Success (online version), The Ultimate Guide to Motorsport PR (course). Consider trade magazines, local newspapers, and blogs too. ]Ak#5MI/:qY'OTf{yU -OFyb8 h `'( (Z}+@% zAeZ7 Lo 00g` C pfY[ ]^D Tallulah Philange has worked as a journalist since 2003. Collect evidence throughout the race season testimonials, statistics, etc. Skilfully navigating all the necessary steps to signing up a sponsor and keeping them happy will give your event a strong advantage towards long-term prosperity. Racing Sponsors. Consider yourself as a marketing agency pitching to a business. . If you can't use either of these for whatever reason, the next best thing would be to use Facebook's Audience Insights tool. With all this information, it should be easy to write a pitch that really speaks to the business and its goals. Start to search for similar businesses that might be a better fit (based on size/locality/product etc.). The majority of our racing will be at Western Springs Speedway as this is where New Zealand's best drivers . %&'()*789:EFGHIJUVWXYZcdefghijuvwxyz Proposal for Auto Racing Sponsorship by Moorespeed Race Engineering 2131 Theo Drive Austin Texas, 78723 512.474.7223 www.moorespeed.com. How do I find companies to sponsor my race car? Partnership is the key word here, treat it as a partnership, not a sponsorship. Paying fans bring attention for sponsors and even prize money (Also something conspicuously absent from club racing). Group outing packages can be set up for larger groups from your business or organization. Find a class thats easy on consumables and where cars are affordable. This is the part that actually attracts your potential sponsor. You dont necessarily have to build a huge audience for sponsors to want to work with you but youll need some kind of presence that showcases who you are. Go more into depth with your research to get a sense of their specific goals. Part 2, The 17 BIGGEST mistakes you can make with your brakes on (And off) track, Also something conspicuously absent from club racing, Click HERE To see more posts by No Money Motorsports, How to go RACING 4 Popular paths to earning a competition racing license. Race Car Sponsorship Agreement Template. Make it very clear why you stand out over other drivers a niche that goes beyond motorsport can really help you here. Drag racing is a sport that needs a lot of money to support it. Podcast 036: How to Have Fun With Your Content, Podcast 001: The importance of a strong brand, Video How to find a hook to attract sponsors. Are your posts in line with the companys current message? Choose a page or event your audience would likely follow, e.g. How invested will they be in the sponsorship's success. Although you've come a long way its still easy to get undone at this stage by the two cardinal sins of sponsor-seeking: Yes, copying your last sponsorship proposal and editing your sponsor's name and company details is tempting - it will definitely save you a lot of time. Race Car Sponsorship Proposal Template. However, when you intend to write a racing sponsorship proposal from scratch, you must know about its basic elements which are explained below. To do this create content that gets people asking questions, create challenges that get people working towards a goal, or host events that gather your community in one place. Include a quick reference of what that audience corresponds to in your proposal to be transparent with sponsors on how you got the information. Ask instead "What can I throw into the sponsorship proposal that would make the price worth paying?" The concept behind FORMULA SAE: A fictional manufacturing company has contracted a student design team to develop a. small Formula-style race car. Essentially, Contingency Sponsors have already agreed to support a racing series. Get involved in relevant discussions around motorsport and your niche. We actually prefer the former as it is more visual and helps you think harder about keeping the content concise, but in the end it doesn't really matter which one you go with. Instagram is a powerful platform for building a following and promoting your racing brand. The guidance document for our template will help you work out what the business benefits are of hospitality, track days, on-car branding and more. The Complete Guide to Motorsport Sponsorship. Steps. How much work will be involved on your end in delivering on the sponsorship? Christopher hogan & team hogan racing sponsorship packages i. Download Proposal for auto racing sponsorship by moorespeed race engineering 2131 theo drive austin texas, 78723 512.474.7223 www.moorespeed.com. You have to convince a potential sponsor that YOU are the person who will work for them. When you want to approach an organization to sponsor you for a racing event, you must present them with a professional racing sponsorship proposal. Racing Sponsorship Proposal Template Download this Racing Sponsorship Proposal Template Design in Word, Google Docs, Apple Pages Format. There might be an opportunity in doing something with your local car dealer, an opportunity in the influence you have with your audience, or an opportunity in getting a brand in front of one of your existing partners. So, this section must clearly answer the sponsors potential question which is What is in it for me? If the potential sponsor is satisfied with the answer to this question, it is highly likely that it will agree to the sponsorship. Racing Team Sponsorship Proposal verrazanobikes.com Details File Format PDF Size: 31 KB Download 3. They must know what they are sponsoring so that they can decide whether to accept your proposal. Download this 100 percentage editable presentation and get access to our highly . I will put your sticker on my car and get you 1,000 more fans all wanting your stuff, all you have to do is give me some free products. Sponsorship Proposal. Organize the proposal in sections. Racers and sanctioning bodies are using new ways to find sponsorship dollars in 2020. If you cant think of anything to say or ask, consider whether the prospect is right for you. There is occasional TV coverage, but it isnt major. Consider checking out Oval Track racing. If you dont know what kind of content youre going to put in your proposal, the Racing Mentor template has guides and sample content to help you get it right. Unfortunately, retaining sponsorship in the long term may not always be under your control. This is how you present yourself as a racing driver and show your value to potential sponsors. If you are a driver seriously seeking sponsorship, take the time to read some of these so you can come out of the gate strong. What makes you stand out over other racing drivers. Here's the real key: This marketing deck isn't about you, it's about them. Race Car Sponsorship Proposal Template. Race Car Sponsorship Proposal Template. You might be sending gentle emails before pitching more formally. Its the one form of racing where you are able to race, even at entry and grassroots levels with paying fans in the seats. Offering hospitality and a TV audience isnt enough. Use a phone line that you are primarily responsible for answering, such as your cell phone, so calls are not missed. Research the sponsor you are targeting. I tend to either look through my LinkedIn contact for potential sponsors or look at the exhibitors for trade shows and conferences. Check out our insightfully designed Sprint Car Racing Event Sponsorship Proposal that details the Companys events, drivers profiles, and sponsorship levels. Limit the history to no more than two typed pages. Argument template relies upon theory and the author's experience teaching this talent. The Moral of the story: Dont expect to go club racing and find a ton of sponsors to pay for your hobby. The most effective thing you can do to minimize out of pocket expense is in choosing a car that is affordable, reliable, and wont blow through consumables. As a racing driver you are focused, talented and ambitious in something you love to do . Connor Carrell Racing 7757 Cedar Glen Way Middletown Ohio 45042 Tax ID: 85-1748074 CCR Sponsorship Proposal Form Please Remit Payment to: Connor Carrell Racing 7757 Cedar Glen Way More >> 1 Year; $200.00: 3: 210901: Connor Carrell . Once you lay out the structure of your sponsorship delivery project, set up email update alerts to remind you to regularly communicate progress to sponsors. Sponsorships help defray these costs. Some features will have numerous benefits. <<5EC83BD88C05E142B8DC1C06ED146CA3>]/Prev 813923>> race car sponsorship agreement template Free Racing Sponsorship Proposal Example-Flip eBook Pages 20 - 202 Interest in actual property, sale of products over $500, lease longer than a yr. Then theres Entry-Pro like Pirelli World Challenge and Indycar sponsored Support Races (Global MX-5) in the middle, and Pro IMSA/Weathertech racing at the top. You also may be able to offer experiences, such as hosting the company at the race track. This proposal contains proprietary and confidential information of EVSR and Entropy Racing . She also has edited and produced online content for those publications. Are you going to help that business make more sales? endobj The following facts are established in the pleadings, deposition testimony, and exhibits offered by the parties. Expand awareness of their product? How to get more Instagram followers as a racing driver, Flow-state thinking: The secret to shaving off seconds. Well also cover the steps needed to secure long-lasting motorsport sponsorship including: All the links in the further resources sections are for free content from the podcast, blog, and YouTube channel. I know they did what they promised, but handing out business cards and putting my sticker on their car wasnt effective enough to warrant any future involvement as a sponsor. All you usually need to do is display their stickers on the car and if you finish a race in certain positions (usually around the top 5 cars) you get some sort of prize. 1. Redline360. 1. It's now time to decide whom to approach and how to get them interested in sponsoring your race. We are currently pursing sponsorship for the upcoming race season, and we can create a package to suit your. Easily Editable, Printable, Downloadable. Even at the pro level, the work, luck, and talent required to make a career is astronomical. NO! You do not need to include every cost. The racing team approaches a mid to high scale business organization asking them for sponsorship. Businesses who sponsor drivers will pay money or provide free (or more likely, discounted) parts, expecting that the advertising you do for them will earn back their investment and then some. Strongly Disagree 0.44%. <> Whether it be a fashion show or a charity event, state what it is and explain to your sponsor why it is beneficial for . And yet, many sponsor stickers are from drivers who just like and want to support a specific brand or business without necessarily being compensated. There are so many businesses with sponsorship programmes. The cover page should include the details of the potential client and your details. Description: Thank you for your interest in sponsorship from Summit Racing Equipment. Single sponsor entire race car and enclosed trailer: $5500 * Indicates primary sponsorship. Think about those reasons you stand out. If you are looking for racing sponsorship proposals, you are at the right place. 0000051603 00000 n Sponsorship fee For the term of this Agreement, the Sponsor shall pay the Racing Team a sponsorship fee of ($ amount), payable in full by (date) or in installments. In the case of direct-applicationsponsorship program, you can expect your application to reach the right person within the sponsor organization. Open the template in our online editing tool. Then, when it comes time to talk about renewal, youll have clear evidence of how youve helped them hit goals and milestones. Treat the race car sponsorship proposal as a business transaction. There are sponsorship opportunities wherever you turn but you need to think outside the box. Every survey ever conducted of race directors points to finding and securing race sponsors as their #1 headache. You and any potential sponsors need to work together to achieve what you both need. If, on the other hand, this is your first year working with the sponsor, focus on execution and delivery, not on trying to squeeze the most out of your sponsorship. Download. Proposal for auto racing sponsorship by moorespeed race engineering 2131 theo drive austin texas, 78723 512.474.7223 www.moorespeed.com. If they have paid for these or similar sponsorship benefits in the past, the ball is on their court to argue why the same terms won't work this year round. How do I find companies to sponsor my race car? Use all forms of media to showcase who you are: text, photo, audio, and video. Once you understand how the sponsorship process works, you can set out to getting racing sponsors on your own. Understand the sponsorship process first. Such a proposal must include the following basic elements: The cover page of your sponsorship proposal must be prepared and presented in the most professional and elegant way possible. Its important at this step in the sponsorship process to think about your niche just as you would if you were a business. Q%(D,qn"Q7lZ|j_u6,qn"Q7lx+h;n"Q7YG:AZ|j_QlYG: f.c|fi~ F-f.c|5q>56,qn"Q7lx+h;n"Q7Y}qtnzuI=DcwbT -LK9n6i))(L{`"$M Y=qt`Ql;VXRAM$%mYRM04)R>;mf$O?OSb>/S>eeoX]IPlEz>RY:U( =yY4 U{qG]fbN|5E {Z8f&Zp|^jd}[n 0 0000002058 00000 n When I was doing a lot of commissioned artwork, I gave some discounted drawings as sponsorships on promises of displaying at car shows, handing out business cards, spreading the word, etc. You're already in a slim minority of organizers: you have someone interested enough in your race to want to spend time hearing what you have to say. Heres what it gives you: A companion document that will help you fill out each section, Guidance of speaking to a business goals, A replacement for your own branding and design style. The appeal of any asset you offer will depend on a number of things, including the sponsor's objectives, line of business, business cycle and their ability to activate those assets. It is obvious that every sponsorship is made with the viewpoint of getting benefits in return. Do you have a special story? %&'()*46789:CDEFGHIJVWXYZcdefghijsuvwxyz ? Copyright 2023 Leaf Group Ltd. / Leaf Group Media, All Rights Reserved. :Us&4h[W)0PrysM~;Dy,GLZpb>fJ#u\:rV.BPsGG2 &11f'QO)KA4WO6ORej[d\KxgsugUucdM* C6bOG'+$(}>g$7fcT-?%tLRO7&J|t4hQ+h;M>>+/~ Her work has appeared in the "Princeton (N.J.) Packet," "Destinations" magazine and in higher education publications. Draw your signature, type it, upload its image, or use your mobile device as a signature pad. Once you have identified suitable organizations to target, you need to find the best person to contact within the organization to discuss your sponsorship proposal. Not all benefits will be relevant to every business. Mindset Performance Coach Craig Muirhead looks at the advantages of flow-state thinking for drivers and riders. First, provide a history of you and your racing team. As long as you can provide value, youll go a long way. And you're not alone. And, as always here at Race Directors HQ, we start from ground zero Let's start with what sponsorship isn't.
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