A stakeholder analysis is useful for a myriad of reasons during the project process. As an airline, EasyJet seems to be well placed in the kinds of services and products it is providing (Ahlstrom & Garry 2009). : MIT Press, 1962) The Summary report contains the SWOT & PESTLE table contents only. However, given the nature of the market and the shortage of other options in Europe, competition is likely to intensify. This implies that the company was able to launch into 644 destinations within that span or period of time (Jones 2005 ). Easyjet stakeholders Free Essays. The first challenge, when seeking to manage your stakeholders better, is to identify them. Explains that the valuation model assumes an increase in passengers, which increases the load factor to almost 90%, creating a higher future revenue stream, resulting in higher margins when compared with the other valuations. Through such ventures, the airline will be in a better position of enacting principles and projects which will ensure that what is aimed at is achieved (Barnes 2008). monopolies are not absolute; they are constrained by competing. It also aims to examine the opportunities the airline should explore and the threats it should keep an eye on. Describes the roles of key players like owners, board of directors, and staffs. Cuts down my effort to surf through heaps of redundant data.-Alexandra MookiMajor in Business Administration, Carnegie Mellon University, This website has an amazing support team. In this case, easy Jet has been able to retain a class of leisure travellers which have ensured that it maintains a niche in the market. Need a custom Essay sample written from scratch by easyJet seek to strengthen their position in key markets as the competitive landscape evolves. The economic downturn, grounding of fleets due to COVID-19, Increasing Oil prices are some striking factors that have disrupted the entire aviation business, here is a discussion of other external influencers and their impression on the aviation industry and largely on EasyJet company. they want an affordable price for the flight and in-flight products, as well as a safe, smooth journey. (2020, September 26). union wage premiums show the direct benefits of being a member. Despite an increase in operating costs in 2010 Easyjet has achieved a remarkable performance compare to 2009. In spite of the threats and risks associated with airline travel, this company should strive to accomplish its set objectives which will ensure that it thrives even amidst hostile environments (Ballesteros 2007). Good Essays. A key aspect of planning for profitability is to sustain the core businesses of an airline. Secondly, the airline has a good market share in Europe. This will ensure that the airline has got more bargaining power in order to accomplish its objectives. Updated: Feb 28th, 2023. on its competitive advantages - an unparalleled network and market positions, efficient low cost model, well-known brand and strong balance sheet - positioning easyJet to deliver sustainable and disciplined growth and returns for shareholders. "EasyJet Company's Strategic Analysis and Marketing." Widely used in project management, stakeholder mapping is typically performed at the beginning of . Stakeholders are individuals, teams, agencies, and partner organisations. Stakeholder analysis is a way to get help from key project players. Total revenue ( million) 2,362.8 1,797.2 31.5%. Last month's quarterly trading update reported an 8% increase in unit revenues for the Oct-Dec quarter and forecast a significant narrowing of first half pre-tax losses from GBP112m to between GBP50m and GBP75m. Environmental, Social, and Governance (ESG) Analysis Report. Copyright 2023 Surperformance. There are so many benefits you get from the proper implementation of stakeholder analysis. The global low cost airlines market was valued at $155.02 billion in 2016, and is projected to reach $440.46 billion by 2030, growing at a CAGR of 10.4% from 2022 to 2030. We will write a custom Essay on EasyJet Companys Strategic Analysis and Marketing specifically for you for only $11.00 $9.35/page. Stakeholder mapping is a way of organizing all of the people who have an interest in your product, project, or idea in a single visual space. This helps you to develop an informed strategy for managing stakeholders throughout the product development process. The project will be based on the various packages essential for making the next-generation, sustainable aircrafts suitable for usage in commercial sector by identifying and solving the technical glitches or challenges and requirements of the green aircrafts. Once you determine who these key stakeholders are, then you can bring them into the kickoff to help align the project with strategic objectives. What we do. Pembahasan stakeholders mapping perlu dipahami agar dapat memudahkan analis kebijakan dalam memperoleh gambaran aktor-aktor beserta kepentingannya yang perlu diakomodasi. 4. Holistic Analysis Retrieved 22 February 2015. Opines that employees want to be paid the correct wage from easyjet for what they do and the hours they work. Click on the link below to read more.--> We have a clear focus on building strong relationships with customers to create more sustainable, long-term revenues leveraging quality, innovation and digital. Page 50 of 50 - About 500 Essays Good Essays. 3. Explains that ryanair's future costs are determined by multiplying the total projected passenger traffic by the cost per passenger. 2. Strategy Development and Communication Using organization vision and strategy, senior management must substantiate communication for transformation and the need for change. This section is available only in the 'Complete Report' on purchase. This ration may appear to be simple but disaggregation of the same into various components gives a detailed picture of major players of the rate of return on equity capital. This is especially so since the threat among the regional airlines is higher as compared to the local routes. Anderson, D 2011, Organization Development:The Process of Leading Organizational Change, SAGE, London. Explains that airlines combine their income and inventory costs to establish ticket prices. EasyJet Plc SWOT & PESTLE Analysis - SWOT & PESTLE.COM. It operates domestic and international scheduled services on 927 routes in more than 34 countries via its affiliate airlines EasyJet UK, EasyJet Switzerland, and EasyJet Europe. 1. Explains that airlines use a formula of combining their yield and inventory costs to determine ticket prices. 3. EasyJet's strategies & evaluation 12 4.1 EasyJet's Stakeholder Analysis 12 4.2 EasyJet's Stakeholder Mapping 12 4.3 The Generic Strategies Matrix 13 4.4 Evaluation of Strategies 14 4.4.1 Suitability 14 4.4.2 Acceptability 15 4.4.3 Feasibility 15 4.4.4 Sustainable Competitive Advantage 15 5. Some of the key success factors which have made this airline to stand out and achieve its goal include strong management. We use our cost advantage, operational efficiency and leading positions in primary airports to deliver low fares, seamlessly connecting Europe with the warmest welcome in the sky. Explains that the employer association wants to help between the negotiations between easyjet and the trade union. Explains that the valuation assumes a 20% increase in passenger traffic annually and 5% decrease in cost per passenger. union members also benefit from collective power to go on strike. The Annual General Meeting will be held on Wednesday, 23 December 2020. Based on the performance indicators outlined in Easy Jet's yearly report, the Kaplan and Norton method is chosen to classify airline's strategies. With high ASD, your ad post will be displayed across all our 2500+ pages.Grow your business with effective advertisement! The Company operates through two segments: Airline business and Holidays business. easyJet continues to optimise its network to ensure capacity is deployed in the markets where the strongest demand and returns are seen. Stakeholder analysis is the systematic identification, evaluation, and prioritization of everyone who can influence, or has an interest in, a project, program or business. It is worth noting that the airlines mission statement is to provide the travellers with safe, good value, point to point air services (Ballesteros 2007). This report is shared in order to give you an idea of what the complete Digital Marketing and Social Media Strategy Analysis Report will cover after purchase. ba plans to reduce co2 emission by 50% by 2050 and reduce noise per flight by 15% by 2015. Explains that public employees voice their grievances to their leaders, who in turn sit down with the employer or government representative for negotiations. Opines that governments would want keith's rescue dogs to stick within their legal rights as a charity and as an organisation that helps the wellbeing of dogs. 2. In addition, the risk of security in the airline industry has increased the number of regulations which may negatively affect the market strategy. Furthermore, it is important to note the fact that the management team should work out a plan to ensure that the cost estimates are within the range of the company operations. EasyJet has been able to build a successful low-cost model because of the 15% reduction in emissions and fuel consumption from new generation aircrafts and the significant increase in cost savings from 107 million pounds in 2018 to 139 million pounds in 2019. To make the connections and associations between stakeholders tangible by visualising them. easyjet stakeholder mappingchicago religious demographics. Increasing automation driving self-service capabilities for customers. Stakeholder groups will vary enormously according to the nature of the business. Bessant, J & Tidd, J 2011, Innovation and entrepreneurship, 2nd edn, Wiley, Hoboken. Explains that union members benefit from collective bargaining power to negotiate with employers on their behalf. This is because of the high costs which are associated with running the airline. . Euromonitor (2018), "Transportation Sector Analysis ", Published in 2018. September 26, 2020. https://ivypanda.com/essays/easyjet-companys-strategic-analysis-and-marketing/. Stakeholders with a lot of influence can put their mark on the development of your product, regardless of whether the influence is formal or . Focus on seasonality improvements such as season contracts and bases. EasyJet maintains expectations as it improves cost performance - https://www.sharecast.com/news/news-and-announcements/easyjet-maintains-expectations-as-it-improves-cost-performance--6841498.html 2020/21 Voluntary National Review (VNR) countries and another for all stakeholders.1 The report offers analysis, reflection, and recommendations across a range of themes, clustered around these key findings: (1) Partnerships with stakeholders are vital to SDG implementation in the context of the COVID-19 pandemic; stakeholders are making important and diverse . The Stakeholder Map: For making a stakeholder analysis. All stakeholders want the business to succeed and are dependent on each other to make this happen. This is because the airline has been able to capture key routes in Europe. Define the scope, goals, and desired outcomes of your project. Explains that trade unions want to protect the rights of employees in a business. Opines that unions have an unfair advantage in lobbying politicians in all levels of government. For example: We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. Analyzes how qantas promotes tourism by broadcasting the same television and print advertisement to both international and domestic customers with iconic images of australia. This is a tool which is used in analyzing the industry where a company operates. Explains that strike is viewed differently by the parties of employment, the unions see it as an investment, because the longer it the higher the possibility of them settling higher wage rates for their members. This is to in effect offer consistent and reliable products at reasonable and fair prices in the European routes. Berlin Tegel: easyJet's operation revives the airport but needs time - https://centreforaviation.com/analysis/reports/berlin-tegel-easyjets-operation-revives-the-airport-but-needs-time-470126 Few airlines in Europe have lower fares. Currently, the firm is making intensive investments in a fuel-efficient and environment friendly new-gen aircraft that would lower its operating costs as well as carbon emissions. Furthermore, since it is considered as the leading low fare airline, the airline commands a great deal of influence in the short routes within Europe (Mayer 2007).
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